In an article online at guardian.co.uk published on Tuesday 31st August, Lorraine Candy, Editor-in-Chief of Elle magazine, says that designers - in fashion in particular - need to be entrepreneurs not just good designers. She says that she knew Christopher Kane would be a storm when she met him first in 2006 because of his business plan!
A fair comment for all us designer-makers, it isn't just about the design and expertise in your own particular craft. We have to be as skilled in the business side of promoting our business too!
Very, very true, and the reason Project Runway winners often disappear all too quickly: they are good designers but they don't have good enough business skills!
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