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Addicted to vintage... We are designer/makers based in the South of England with more than a slight obssession with vintage jewellery. Its past life. Its secret history...one careful owner or three? Who knows...but we just can't resist it or the urge to recycle it. Rework it. Repurpose it. Re:design it, into unique handcrafted contemporary pieces for the 21st century woman...well we can't wear all of it ourselves. That would be selfish (apparently).

Friday, 11 March 2011

The jewellery or the website...which came first?

Well...the jewellery came first in armcandii's case & dictated the need for a website - an essential marketing tool for any designer/maker who wants to reach the masses. 



But what I'm really asking is which comes first on a daily basis? Which is priority? Both need each other after all. I'm constantly torn because I'm passionate about design & can express myself through both mediums. I can lose myself for hours in either...fortunate in some respects, because I can design our website to look & do exactly what we want, but the jewellery doesn't make itself...

And the point of all this deliberating? Our recently revamped website. Many hours well spent showcasing our current collections: couture, celebration & confetti. It's worth a look, if only to see where I used the hours I could have been re:designing vintage jewellery!

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